Now matching SaaS, AI and DevOps brands with technical YouTube creators.Book a call →

Sponsor the creators
engineers actually watch

We match SaaS, AI and DevOps brands with technical YouTube creators whose audience is your buyer — then run every sponsorship end to end.

Brands: no retainer, no setup fee
Creators: no upfront cost

Built for B2B tech brands whose buyers learn on YouTube

Developer tools
AI products
DevOps platforms
B2B SaaS
Observability
Security
Data & infrastructure
APIs

Technical buyers skip ads. They watch engineers they trust build, test and explain tools. A sponsorship with the right creator puts your product inside that moment — not next to it.

How we deliver

How we connect tech brands with the creators their buyers watch

Tell us your product, ideal buyer, regions and budget in a 20-minute call. We turn it into a one-page brief.

Your brand · Northlane

We shortlist technical YouTube creators whose audience is your buyer — vetted for region, engagement and recent views.

Northlane · Creators

We agree fair rates, deliverables, usage rights and dates with each creator, then put it all in one agreement.

Your brand · Northlane · Creators

Creators get a clear brief. We review scripts and drafts, make sure the sponsorship is disclosed, and confirm it goes live on time.

Northlane · Creators

You get a report on views, clicks and the sign-ups you track — and a recommendation on who to book next.

Northlane · Your brand
For brands

Reach technical buyers

For seed to Series C SaaS, AI, DevOps and developer-tool teams that sell to engineers.

  • Creators matched to your buyer, not to follower counts
  • Rates benchmarked against recent views
  • Briefs, contracts, review and disclosure handled
  • Audiences in the US, UK, Canada and Australia
For technical creators

Get sponsors that fit

You build and teach. We find brands that suit your audience, negotiate fair rates and handle the paperwork.

  • No upfront cost — we’re paid only on deals we bring
  • Non-exclusive — keep your existing sponsors
  • Only products relevant to your viewers
  • Contracts, invoicing and follow-ups handled
Why Northlane

Founded in Sydney by a technology professional with 7+ years delivering enterprise software. We understand the products we promote — so creators get briefs that make sense, and brands get integrations that land.

Common questions

What does it cost?

Every campaign is quoted up front with the creator fee and deliverables, so you know the full cost before anything is signed. There are no retainers or setup fees.

Which platforms do you cover?

Mainly YouTube: 60–90 second integrations, dedicated reviews and tutorials.

Which audiences can you reach?

We focus on creators whose viewers are mainly in the US, UK, Canada and Australia.

How long does a campaign take?

It depends on each creator’s upload schedule. We agree dates with you before anything is signed.

Is sponsored content disclosed?

Yes. Every integration is clearly marked as paid content, in line with platform rules and ACCC and FTC guidance.

20 minutes · Google Meet

Put your product on screen

Tell us what you’re building. We’ll tell you honestly whether creator sponsorships are a fit — and which creators we’d shortlist.

Book a call